How to effectively scale your experimentation program in 3 years with William Hill
Wednesday, September 27 at 11 a.m. EDT
Interested in harnessing the power of experimentation to revolutionise your customer experiences? Join us for a deep dive into William Hill's journey towards experimentation excellence via a cultural shift to an agile mindset and data-driven decision-making. Explore the challenges faced, the tactics employed and the outcomes achieved by leveraging collaborative experimentation to drive impactful business outcomes.
Chris James, Group Head of Product Analytics, William Hill and Ed Tate, Customer Success Director at Optimizely will discuss strategies for building out a dynamic experimentation programme including:
- How to move to a decentralised Centre of Excellence
- Why and how to build "Super Star Squads"
- Cross-functional teams and why this helps good experimentation practice
- How to leverage an acquisition to grow your program