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Hype or not? Forrester research previews five of the top 30 buzzwords in retail

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In this webinar, Brendan Witcher (Principal Analyst, Forrester Research) and Ed Kennedy (Senior Director of Commerce, Episerver) will examine the top five retail buzzwords of 2020, and the impact of COVID-19 in these areas.

In one hour, you will learn:

  • Why COVID-19 has made “omnichannel” a key imperative for retail
  • The importance of using Marketplaces to access new consumers
  • How to achieve scale through advanced automation, AI and machine learning

The webinar includes case studies from leading brands including Target, Heineken, The Home Depot, Amazon, and more.


Ed Kennedy

Ed Kennedy

Sr. Director of Commerce Strategy

Brendan Witcher

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals