Event Event

Opticon Stockholm

To a new world of creativity, experimentation and growth.

Register to attend Opticon Stockholm

Registration now open for Opticon Stockholm


Join us at Opticon in Stockholm this November, where you will learn not only how to ride the wave of growth and evolution in the industry, but how to create truly exceptional, differentiated and optimized experiences for your customers and people.


Opticon Stockholm is taking place at Münchenbryggeriet (Masshallen). A former brewery, the venue is now one of the most characteristic elements in the skyline of Stockholm as well as being a greatly appreciated memento of a distant industrial epoch.

Thank you to our sponsors!


The one-day Stockholm event has an agenda full of inspiring keynotes, customer stories and educational sessions where you will learn practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall business goals. There will also be plenty of opportunities for convening and networking with our community of industry experts, academia, and pioneering leaders.

You will leave knowing how to seize this exciting moment in digital transformation and ride the wave of industry growth and evolution.

A word from our CEO

We’re thrilled to welcome you to Opticon in Stockholm. Everyone from marketers and digital leaders to engineers and developers can expect to forge meaningful connections with industry peers and glean the actionable insights they need to capitalize on this exciting moment in digital evolution. Personally, I believe that creativity flourishes when we come together, so I’m honored to gather alongside the most forward-looking minds in digital. I hope to see you there!

- Alex Atzberger, CEO Optimizely

Why should you attend Opticon in Stockholm?

  1. Gain the latest insights into the evolving state of digital
  2. Participate in hands-on learning to empower your people
  3. Network with a global community of academia and innovative digital leaders
  4. Discover how to implement frictionless creativity with powerful experimentation, targeted personalization and unrivaled analytics
  5. Learn how to ensure continuous optimization across all touchpoints
  6. Keep up with always-advancing customer behavior and expectations
  7. Engage with our Digital Experience Platform (DXP)
  8. See how everyone can unlock their digital potential and increase resource efficiency
  9. Gain confidence about when and where to invest your resources amid an ever-changing and complex digital landscape
  10. Walk away knowing how to ride the wave of growth and evolution

Frequently asked questions

Alex Atzberger

CEO, Optimizely