Personalised, Predictive, Powerful: Delivering Digital Transformation Success in Wholesale Distribution
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Wholesale distributors would agree: no industry is changing faster than theirs. And the changes are only mounting.
Customer loyalty is no longer solely based on long-term relationships. B2C expectations are spilling into B2B, with customers seeking the ability to buy in a way that matches their needs. Purchase availability must include both; branch-based and computer-based options. Competitors are embracing digital transformation to improve internal operations and optimise collaboration up and down the supply chain.
As a wholesale distributor in 2021, developing a digital strategy that rivals, or exceeds, the service level of face-to-face interactions, is paramount.
Join guest speakers Nate Wotruba, Director of IT Services (Amerhart) and Jeff Hileman, Director of eCommerce (TestEquity LLC), who will provide personal insights into their own digital experience initiatives.
The panel will take a deep dive into the changes happening in wholesale distribution and explore how leading companies are transforming quickly to meet their customers’ demands.
In just 45mins, you will learn:
- What are the key digital transformation challenges for wholesale distributors
- How wholesale distributors are tackling those challenges
- Which wholesale distributors are leading in the area of digital transformation