Profiting from personalization: Data-backed content for your digital customer experiencesSponsored by Microsoft
As brands continue to drive relevancy and trust as thought leaders to their customers, the value of 1:1 content personalization has never been higher. Join Optimizely & Contentsquare as we discuss the ever-relevant topic of creating personalized content experiences to achieve target KPIs, and the importance in which having the right data plays in executing enterprise-level tactics.
Jeff Cheal, VP of Evangelism, and Evan Wells, Senior Solutions Consultant from Contentsquare, will share:
- How important content personalization is to specific industries over others
- How data leads to best content personalization within your publicized experiences
- How analytics and journey analysis can verify that your personalized content is registering properly with your prospects
- And more!