Report Report

The Future of B2B Commerce

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In the wake of 2021 being such a difficult year for manufacturing and distribution businesses still dealing with the repercussions of COVID-19, Pulse and Optimizely recently surveyed 205 technology executives in EMEA to understand what is changing in B2B commerce in the coming year.

In this report, we evaluated:

  • Areas of IT infrastructure spending
  • Which inputs influence critical business decisions
  • What contributes to data-based strategic decision making
  • How long it takes for data to prompt business decisions