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Raising The Game of B2B Commerce: Complex doesn’t have to be boring

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The complexities of B2B commerce range from long buying cycles to complicated requirements and regulatory compliance to price disruptions. Nevertheless, there are still ways to achieve a smooth, streamlined online B2B commerce processes.  

Optimizely’s Product Management Director, Marc Bohnes and Dept’s B2B Commerce expert Philipp Bruns share how a flawless B2B customer experience can be achieved by adapting to change and exploring the potential of replicating B2C customer experiences. 

Watch the video to discover:

  • How to create and maintain impactful relationships with B2B customers 
  • How you can amplify your branded customer experience with a B2B ecommerce platform 
  • What you need to do to keep ahead of B2B ecommerce developments