Event Event

Realize world-class customer experiences through experimentation and personalization

Seminar on May 24th from 10:00 to 14:00. Restaurant Kruidfabriek, Amstelveen
  • Tue, May 24, 2022
  • 10:00 AM CET
  • 4hrs.

49 % of consumers feel that their expectation for brand experiences are not being met. At the same time, 71% of decision makers cannot easily gather insights into what is driving customer experiences. * 

Join us at our seminar organized by Optimizely and 4NG, where we will share key strategies and techniques to help you unlock your digital potential through experimentation and personalization.

Learn from Hazjier Pourkhalkhali, Global VP of Strategy & Value at Optimizely, how leading companies like KLM, Wall Street Journal and HelloFresh scale experimentation in order to gain valuable insights, accelerate innovation and drive digital growth across all their touchpoints.  

Followed by 4NG Expert Paul de Metter who will discuss best practices on leveraging advanced AI-based personalization for automated and dynamic targeting of individuals based on their behavior and intent to provide the unique 1:1 personalized experience your visitors are looking for. 

Key takeaways from this seminar: 

  • Drive increased revenue from your website 
  • Discover the most effective ways to convert your website visitors into long-term customers. 
  • Decrease your customer acquisition costs 
  • Mitigate the risk of losing customers to website changes by driving impactful changes to your business guided by data. 

After the presentations, there is time for questions and answers, networking, and interacting with the presenters and other experts from Optimizely and 4NG as well as fellow digital leaders.

The seminar is presented by two industry experts from Optimizely and 4NG. 

* Source: Optimizely Global Study 


Speaker's biography

Hazjier Pourkhalkhali
Global VP of Strategy & Value, Optimizely

Hazjier has spent years researching and optimizing the practice of experimentation. He is currently co-authoring three scientific papers on experimentation with Harvard Business School. As a CRO consultant, he has worked with leaders at Microsoft, IBM, eBay, Adidas, H&M, and many others. His experiments have increased his client revenues by hundreds of millions of dollars. Today the is Optimizely’s Global VP of Strategy & Value. 

Paul de Metter
Chief Technology Officer at 4NG

Paul has been an entrepreneur and software specialist for over 20 years. As CTO of 4NG, he is responsible for identifying and applying new technologies and platforms, which means he is always on the lookout for trends in the market. From his role as Digital Strategist, he has achieved Optimizely Most Valuable Professional (OMVP) status. With the broad product knowledge of the Optimizely platform, he can perfectly translate this into a future-proof solution for the client.