Rocksbox Makes Business Decisions with Experiment Data
Conversion lift from new positioning
Increase in member feedback submitted
Rocksbox teams collaborating on experiments
Erin and the Rocksbox team improve member interactions with experiments and an insatiable appetite for feedback
Chipping Away At Acquisition Costs
The cost of customer acquisition is a near-universal marketer’s challenge. Since advertising costs are constantly susceptible to fluctuation, Erin focuses on controlling costs by increasing conversion rates once potential members reach Rocksbox’s site. “We have a cycle of analyzing site data and customer surveys, planning groups of experiments to solve problem areas of the funnel and then we prioritize and execute two-week experiments to tackle each part of the funnel,” Erin describes.