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Unlocking the intent data code: Separating fact from fiction with first-party intent

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As a company selling tools primarily for marketers, we get asked a lot of questions from people at all stages in this cycle about “intent data”.

We’ve rounded up the most popular questions and are here to give it to you straight, so you can understand how intent data truly drives business results and what is merely ‘smoke and mirrors’.

Join Episerver as we cover in-depth:

  • How to make sense of first-party data 
  • How natural language processing works 
  • The building of an interest profile 
  • ID stitching across marketing automation 
  • How first and third-party data differ

After the webinar is over, we’ll send you our “Unlocking Intent Data” guide that helps build a stronger foundation on the info the webinar covers.

Speaker

Kevin Li

Senior Director of Personalization & Analytics Strategy