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Stop the silos! How to bring teams together to build a successful experimentation program

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Every business in the world that is undergoing a digital transformation will benefit by increasing its capacity to run experiments. Bringing teams across product development, growth marketing, and engineering together to create a successful experimentation program is easier said than done. Each team brings unique goals, ways of working, and new sets of challenges.

Join Alek Toumert, lead strategy consultant at Optimizely, as he shares how to bring teams across the organization together to build and run a best-in-class experimentation program. You’ll get a behind the scenes look at how companies structure their experimentation teams to drive business results.

Watch the webinar to learn:

  • The five pillars of a successful experimentation program
  • How to distribute experimentation ownership and which key roles are needed to make a program successful
  • Which goals and KPIs to track and best practices for sharing results internally