Moving fast, breaking things and fixing them as quickly as possible
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At Booking.com, experimentation is an important part of our product development cycle. On a daily basis we implement, deploy to production, execute and analyse hundreds of concurrent randomized controlled trials — also known as A/B tests — to quickly validate ideas.
From entire redesigns and infrastructure changes to the smallest bug fixes, these experiments allow us to develop and iterate on ideas safer and faster by helping us validate that our changes to the product have the expected impact on the user experience.