Test Ideation Workshop

Tuesday May 21, 10 a.m. EDT / 4 p.m. CEST

  • Tue, May 14, 2024
  • 10:00 AM EDT
graphical user interface, application

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Note: You will receive a confirmation email informing you whether you have secured a seat at this exclusive event, subject to limited seating and availability.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Join Optimizely's Expert Services team for this free Test Ideation Workshop. This is an interactive, small group exercise intended to show you how to rapidly create effective test concepts for your digital properties. Our experts will walk you through our test ideation methodology and then work with small groups to apply that methodology together to craft test ideas. 

You will leave this session with hands-on experience: 

  • Applying heuristics to a website with specific attention to elements of the offer, user experience, and conversion stimulus
  • Analyzing page elements such as hero, navigation, CTA strategy, and page structure / hierarchy
  • Crafting a solid hypothesis for a test or test series
  • Concepting and mapping out test variations

In this workshop, you will also get to:

  • Work closely with a team of experts who have launched thousands of tests
  • Learn from your peers, other Optimizely experimentation customers  

This is a great workshop to folks who are newer to experimentation or experienced testing professionals interested in honing their practice. Everyone is welcome!