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The enterprise guide to perfected personalization

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How top B2B brands are identifying interests and needs of specific buyers and developing more contextual experiences based on intent data. A Demand Gen Report white paper sponsored by Optimizely. 

 

This white paper details how top B2B brands are identifying individual interests and needs of specific buyers and developing more contextual experiences based on intent data. 

 

Why rules can’t keep up with customer choices 

How marketers can harvest and leverage unstructured data 

How automated analytics facilitate better CX 

 

This new whitepaper provides a behind-the-scenes look at how enterprise marketing professionals at companies such as Pure Storage, IHS Markit and Fitch Ratings are seeing individual-level intent signals have a positive impact on their go-to-market initiatives.