Personalised, Predictive, Powerful: The Future of Digital Experience PlatformsA Look At The Forrester Wave™: Digital Experience Platforms
Tue, August 31, 2021 11:00 AM AEST
If 2021 has taught us anything, it’s that digital experience is no longer a business strategy. Digital IS your business. It’s typically the first, and sometimes, the only mechanism for conducting business with your customers. Understanding the technologies available to you and the means to managing the overall digital experience is paramount.
Join Nate Barad, Optimizely’s Senior Director of Product Strategy, as he takes a deep dive on The Forrester Wave™: Digital Experience Platforms Q3 2021 in which Optimizely has been named a Leader, and unveils forthcoming key capabilities within Optimizely’s Digital Experience Platform.
In just 45-mins, you will learn:
- When is the right time to invest in a DXP
- How to personalise experiences across all digital touchpoints
- What is the ROI of Optimizely’s DXP and who is benefiting from it
Nate will be joined by guest speaker Joe Cicman from Forrester Research, who will provide you with helpful frameworks to aid your own personalisation and digital experience initiatives.