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The Importance of Marketing Orchestration for Digital Experience (An Intro to Welcome)

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Tuesday, March 29, 2022 3:30 p.m. CEST / 9:30 a.m. EDT

They say the output is often only as good as the input... And that could not apply more to digital experiences. 

Teams, processes, and technologies must all be aligned in order to deliver relevant, consistent, and optimized customer experiences. But that requires getting your internal operations in order, so your team has the foundation to scale.  

Join this session, hosted by Shafqat Islam (GM of Welcome, an Optimizely company) and Jeff Mullins (Director of Growth Marketing Operations at Toptal), to: 

  • Learn how to set the proper foundation and facilitate better marketer experiences
  • Hear first-hand, real-world examples and best practices from Toptal
  • See a demo of Welcome, the leading marketing orchestration platform and newest addition to the Optimizely portfolio