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The Power of Incrementalism and Effective Content Technology: How to steadily improve your digital results

In this webinar, we look at why web projects can be a disappointing and frustrating experience when organizations set unrealistic expectations and timelines. By focusing on incremental improvements, organizations can achieve better results and a more satisfying website development experience.

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When engaging in web projects, it’s essential to focus on incremental improvements rather than one-off website redesign or revamp. By making small amendments consistently with the help of effective content technology, only then organizations will see the true impact of their web projects.

Join Deane Barker, Senior Director of Content Management Strategy at Optimizely, to learn how organizations can set the right mindset when engaging in web projects from a managerial and technology perspective.

In the Power of Incrementalism and Effective Content Technology webinar, you’ll also learn

  • Why digital transformation is a journey, not a goal
  • How to plan and execute new features over time 
  • How to use content technology to incrementally increase the value of your web property