Report Report

The quickstart guide to applying intent data at the individual level

quickstart guide

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An inside look at how B2B brands are utilizing first-party data to better understand the interests of specific buyers. A Demand Gen Report white paper sponsored by Optimizely. 

In order to spot new potential buyers demonstrating interest in their solution area, many B2B organizations are adding third-party information on search data. However, many overlook the full value of intent data because they are not gathering first-party data on when and where prospects and customers are engaging with their content on their own websites and landing pages. 

Download the guide to learn: 

1 The differences between first-party and third-party intent data 

2 How BNY Mellon, Capital Group & Hewlett Packard Enterprise use first part intent 

Cross-channel and ABM applications of first party intent data 

B2B brands ranging from financial services to information services to technology are harnessing the power of first-party intent data to address their unique go-to-market challenges. This report details how they are utilizing first-party data to better understand the interests of specific buyers and buying groups within target accounts.