Report Report

The quickstart guide to applying intent data at the individual level

Get the quickstart guide

Loading form ...
Form could not be loaded. Please disable ad blockers that might be active

An inside look at how B2B brands are utilizing first-party data to better understand the interests of specific buyers. A Demand Gen Report white paper sponsored by Optimizely. 

In order to spot new potential buyers demonstrating interest in their solution area, many B2B organizations are adding third-party information on search data. However, many overlook the full value of intent data because they are not gathering first-party data on when and where prospects and customers are engaging with their content on their own websites and landing pages. 

Download the guide to learn: 

1 The differences between first-party and third-party intent data 

2 How BNY Mellon, Capital Group & Hewlett Packard Enterprise use first part intent 

Cross-channel and ABM applications of first party intent data 

B2B brands ranging from financial services to information services to technology are harnessing the power of first-party intent data to address their unique go-to-market challenges. This report details how they are utilizing first-party data to better understand the interests of specific buyers and buying groups within target accounts.