The Shifting Data Landscape: Are customer data platforms the silver bullet?
Customer data platforms (CDPs) are progressively becoming an essential part of the marketing tech stack thanks to their ability to pull data from various sources and deliver it in a standard format. Useful and versatile, they are capable more than what companies commonly use them for.
Dept’s data and technology experts, Marc Preusche and Carolin Bornholdt share their views on CDPs' role in our cookieless future. Additionally, Optimizely’s Marcel Amosse, Director, Head of DXP DACH, discusses the company’s ambition for the recently acquired Zaius platform.
Watch the video and discover
- When you should deploy CDPs to boost your marketing strategy
- How impactful CDPs can be for customer engagement
- How CDP allows you to futureproof your customer experience journey