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UKI Lunch ‘n’ Learn Series: The Power of Data-Driven Experimentation

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Location - One Aldwych, London, WC2B 4BZ

Transformative digital experiences that unfailingly resonate with every customer ensures an organization’s long-term success. To build those great experiences, businesses are increasingly looking to experimentation for a leg up. However, successful experimentation relies on proper implementation and sound methodologies.

Join us in person, together with our technology partner, FullStory, for our much-anticipated UKI Lunch ‘n’ Learn Series. Optimizely’s Global VP of Strategy & Value, Hazjier Pourkhalkhali, will dive into our latest research on the power of data-driven experimentation and how organizations can fine-tune their efforts to optimize their customer’s digital experiences across all touchpoints.

Hear from our customer speaker, Matt Wardle, UX Director of LexisNexis, and the valuable insights gathered from their experimentation journey. Participants also get the chance to get hands-on with web optimization through an interactive breakout session.

In the session, also learn:

  • Best practices that result in best-in-class experimentations.
  • How to measure success for implemented experimentation strategies.
  • How to translate the results of experiments into website optimizations that convert.

Register your interest here as spaces are limited.



Hazjier Pourkhalkhali

Vice President of Strategy and Consulting

Aaron Bali

Senior Solutions Engineer

Matt Wardle

UX Director