## Ideas sourced from thousands of employees uncover winning user experience improvements
Volaris is an ultra low-cost airline based in Mexico City that transports an average of 15M travelers annually. As the second largest airline in the region, the company faces stiff competition from rival airlines looking to gain a foothold in the Americas. Volaris’ website is their main point of sales for tickets and ancillary purchases, and customers value the ease of the online booking process.
To increase website sales, Julio Farfan, Head of Web and Mobile Optimization, and his team decided to draw on the collective knowledge of the entire company. Farfan set out to solicit ideas across the organization—from engineers to flight attendants—on how to increase sales by tailoring the website experience to different travelers with experimentation.