Whitepaper Whitepaper

Website content fundamentals: delivering a strategy that connects and converts


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Many brand, marketing and digital transformation experts are battling the complexities of content rich websites. Defining a high-performing web content strategy in 2022 is more multifaceted and challenging than ever. From targeting multiple audiences and designing for key user journeys, to driving conversions through data and insight, it’s all about empowering teams to publish engaging and effective content at scale and pace.

In this whitepaper, produced in conjunction with our partner twentysix, we’ll:

  • Unpack six core challenges facing enterprise-level organizations looking to enhance their customer experience
  • Share insights from leading service providers
  • Discuss practical solutions for creating fit-for-purpose strategies
  • Provide guidance on the best practices for creating cut-through in today’s digital content landscape

New podcast episode: Content Intel welcomes Richard Jones, Chief Strategy Officer at twentysix and Deane Barker, Global Director of Content Management at Optimizely, to discuss how to generate an effective web content strategy that is sure to resonate with your audience. Click here for more.