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Website optimization best practices

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What is website optimization?

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. To improve the performance of their website, website owners implement A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions.

Benefits of website optimization

Website optimization is the key to getting the most out of your digital marketing dollars. Rather than investing more money in digital advertising and other channels to drive more traffic to your site, with website optimization you can improve the conversion rate of the traffic you already have.

It is much easier and cost effective to double your conversion rate than it is to doulbe the amount of qualified traffic you receive.

Getting started with website optimization

Don't know where to start? Download a free copy of our guidebook which contains over a dozen website optimization best practices which you can begin implementing on your website today!