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What's new in Optimizely Opal: January 2026

Check out what we released in January, including:

  • New, pre-built agents!
    • SEO Metadata Optimization
      ​Analyzes your website pages against SEO and AI-search best practices, idenfitying gaps and providing clear recommendations — plus, if you have Optimizely CMS (SaaS) — with your approval — the agent will apply the updates directly.

    • FAQ Creation​
      Generates clear question and answer pairs from your webpage content, structuring them perfectly for direct citation in generative search results and featured snippets.

    • GEO Schema Optimization
      Scans your webpage content to determine the most relevant schema types, creates ready-to-use, page-specific markup snippets, and provides the option to apply them directly to your CMS content.
      *Requires Optimizely CMS (SaaS)

    • Content Refresh Analysis​
      Scans your entire site based on your rules, flagging outdated, non-compliant, or off-brand content so you can update it more efficiently, eliminating time-consuming manual review.
      *Requires Optimizely CMS (SaaS)

    • Experimentation Program Overview
      Connects to your Optimizely Web or Feature Experimentation projects to analyze experiment data and generate a detailed report that can be delivered in a Canvas or sent directly to stakeholders via email. *Requires Optimizely Web or Features Experimentation

    • Real-Time Audience Inspection
      Analyzes real-time ODP audience definitions and relationships to explain intent, surface overlap, and recommend adjustments that reduce redundancy and sharpen targeting.
      *Requires Optimizely Data Platform

    • Product Promotion
      Builds and configures product promotions by automatically assigning products and variants and applying the appropriate promotion types across integrated commerce platforms.
      *Requires Optimizely Commerce Connect

    • Profound Citation Gap Analysis​
      Analyzes your content against Profound data, generates a comprehensive citation gap report, and provides actionable recommendations to boost your authority.
      *Requires Profound account

  • Agent Versioning
    Gives admins history of when/who created and modified an agent as well as ability to restore previous versions​.
  • Execution Logs for Output Evals
    For better agent output, link agent execution logs for Opal to reference what ideal agent runs looks like.
  • Experimentation Context
    Opal has context of your Optimizely Experimentation instance data, allowing you to query, create and manage testing programs within Opal​.
  • Connective Tools
    Connect Opal to your tech stack to pull in data and work more efficiently, including integrations with Figma, Crunchbase, and Zoom Webinars.

Want to see what's next? Check out our Opal roadmap.