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What’s the value of 1:1 personalization at scale?

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In just 45mins, you will learn how to solve the three biggest challenges enterprise companies face when attempting personalization at scale: 

  1. Too many choices for customers on your site 
  2. Complexity beyond human ability 
  3. Lack of data driven answers  

Kevin will be joined by guest speakers Brendan Witcher and Kim Finnerty from Forrester Research, who will provide you with helpful frameworks to aid your own personalization and digital transformation initiatives.

Speakers

Kevin Li

Senior Director of Personalization & Analytics Strategy

Brendan Witcher

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals
Kim Finnerty Forrester

Kim Finnerty

Consultant, Total Economic Impact