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Why personalization is the future of financial services

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Personalizing  the customer experience is no easy task. Many financial services companies struggle to build a strong technical foundation to enable the “authentic” personalization that is needed to remain relevant to a new generation of customers.

Join us for a conversation on how financial institutions can thrive in the age of customer experience. This time, experts from Optimizely, Perficient, and Siteimprove will be discussing what personalized marketing is really about and how you can turn customer data into insights to drive revenue.

Watch the webinar to learn:

  • Three key trends in delivering a data-driven customer experience
  • How to reach the right person, at the right time, with the right ad
  • How implementing personalization can drive a 60-percent increase in revenue per customer


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