Report Report

Harnessing the experimentation mindset to drive growth

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Business growth is linked to a successful experimentation practice. This fact is being proved again and again by the world’s leading companies.

An impactful experimentation practice is not simply launching A/B tests. The companies that are winning are embracing experimentation as a core competency. They are using experimentation to drive revenue, reduce risk, and generate consumer insights.

How do business leaders harness the experimentation mindset to drive growth?

In a new original report, Widerfunnel set out to benchmark the characteristics of organizations that have experimentation as a core competency. They surveyed hundreds of decision-makers and experimentation practitioners at leading brands like Allstate, BMW, Domino’s, Target, Microsoft, and more.

Get the report to discover:

  • The four key factors that are critical to a thriving experimentation practice
  • Unique statistics and data visualizations that benchmark the characteristics of fast-growing companies against no-growth companies
  • Learnings and suggestions from experts in the field for how to foster the experimentation mindset

About Widerfunnel

Widerfunnel is a leading optimization and experimentation company. They partner with change-makers in growing organizations to launch, accelerate, and scale their experimentation programs—leveraging industry-leading frameworks and methodologies. Their clients, such as HP, GM, Intercom, Sport Chek, and The Motley Fool, see relentless growth and gain insights that empower them to make confident, evidence-based business decisions.*