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The consumer battlefield has shifted--today's leading brands are winning customers based on the quality of their digital experiences. Our inaugural Digital Experience Economy Report explores the key strategies businesses are employing to outpace the competition and prepare for the next generation of digital customers.

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What is the Digital Experience Economy?

Dan Siroker, Optimizely Co-founder & Executive Chairman, & Matty Wishnow, Managing Director, Experience Design & Optimization at Accenture Interactive, share their thoughts on how the digital landscape has shifted over the last decade.

The Digital Experience
Economy Report

Organizations that significantly outperform their peers are almost twice as likely to prioritize testing and experimentation1. We surveyed over 600 business decision-makers worldwide to better understand revenue gains, cultural attitudes to experimentation, and how businesses are organizing teams and resources to win in the Digital Experience Economy.

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A preview of some of the key findings:

#1 driver of growth

41% of respondents say Digital Experimentation is seen as the top driver of growth in the next 3 years, over AI, automation, and mobile.

TREND 01
10%+ lift in revenue

Nearly half of companies see 10% or more revenue lift from experimentation. What would 10% growth do for your organization? For your career?

TREND 02
Skilled experimenters wanted

81% of respondents say skills in experimentation will be essential for business growth.

TREND 03

1Gartner Survey Analysis: High-Performing Organizations Make Testing, Experimentation and Analytics a Data-Driven Marketing Priority (requires Gartner account).