Top 7 Reasons
Adobe Target Customers
Choose Optimizely

Adobe Target is holding you back. Join 24 of the Fortune 100 companies who choose Optimizely to scale experimentation in a fraction of the time.

Choose your performance options

Site performance impacts key business metrics and is a critical part of the user experience. Optimizely gives you the widest range of implementation options for you to choose from depending upon your performance priorities and resources. For minimal setup, let Optimizely host the snippet. For better performance, self-host the Optimizely snippet and choose between asynchronous or synchronous loading depending upon your page render preferences. For maximum performance, use our server-side SDKs to craft your experiments with zero performance impact. When it comes to the best performance options, Optimizely has Adobe beat.


Test beyond the UI

Easily experiment with every part of your customer experience-- from the front-end UI to the back-end data and business logic. Our robust client and server testing solutions enable you to optimize all aspects of the UX. Adobe Target has limited server-side testing via proprietary APIs that slow performance.


Optimize wherever your users are

Optimize experiences for web, mobile, TV, game consoles, and even IoT. Since we’re solely focused on experimentation, we add channels as they become popular. For example, setting up a Single Page Application (SPA) experiment is just like any other experiment in Optimizely. Adobe’s SPA support requires a different process and custom code to implement. And it is still in Beta.


Drive impact faster and with confidence

Optimizely’s Stats Engine provides real-time results without increasing the error rate. Adobe Target requires you to wait (and wait, and wait) until results can be viewed. Many Target users can’t wait that long, peek at results, and compromise experiment integrity. Wouldn’t you rather test faster with more reliable results?


Partner with one of the largest teams of experimentation experts

Optimizely has one of the largest teams of dedicated digital experimentation experts in the world —over 350 people dedicated to product development, documentation, education, customer success, services, strategy and support. Experimentation IS Optimizely’s business. We succeed only when you do. Adobe has over 100 products listed on their website, and Target is not their core business. Who will care more about your digital strategy?


Make your developers happy

Optimizely Full Stack (server-side experimentation) open SDKs are available in 9 programming languages and speed implementation with no performance lag. Adobe Target’s limited server-side proprietary APIs introduce performance problems and prohibit developers from controlling things like network access and integrations with other systems.

Optimizely Extensions are reusable components developers build one time for things like modal dialogues, banners, and pop-ups. Non-technical teams then customize these extensions for each experiment on their own. Adobe Target requires custom coding and development resources for every experiment on these component types, with no ability to reuse modules.

Need a third way to make developers happy? Optimizely doesn’t require any library management. Adobe does. This is a time-consuming process and a huge resource drain on developers.


Manage beyond sticky notes and spreadsheets

Optimizely Program Management makes it easy to collaborate, execute and report on hundreds (or thousands) of experiments. Users submit, prioritize, collaborate on and track experiment ideas in one place. Boss wants an update in 1 hour? No problem with Optimizely. With Adobe Target, you manage via disjointed systems, spreadsheets & sticky notes. Boss wants an update in 1 hour. Big problem with Target.


The world’s leading brands trust Optimizely
to power their customer experiences.

Ready to get started? Our team is ready to help.