Experimentation Works

Get your free copy. See how the power of experiments works for you.

Experimentation Works is your guidebook to a truly new way of thinking and innovating.

When it comes to improving customer experiences, trying out new business models, or developing new products - even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.

That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions:

  • What makes a good experiment?
  • How do you test in online and brick-and-mortar businesses?
  • In B2B and B2C?
  • How do you build an experimentation culture?

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Experimentation Works
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Professor Stefan Thomke of Harvard Business School, an authority on the management of innovation, has worked with US, European and Asian firms on product, process, and technology development, organizational design and change, and strategy.

Professor Thomke’s research and writings have focused primarily on the process, economics, and management of business experimentation in innovation. He is a widely published author with more than one hundred articles, cases and notes published in books and leading journals.

Stefan Thomke

William Barclay Harding Professor of Business AdministrationHarvard Business School

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