Experimentation Works is your guidebook to a truly new way of thinking and innovating.
When it comes to improving customer experiences, trying out new business models, or developing new products - even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.
That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions:
- What makes a good experiment?
- How do you test in online and brick-and-mortar businesses?
- In B2B and B2C?
- How do you build an experimentation culture?
Get your free copy, offered to you by Optimizely, by filling in the form on this page. Your address data will be used for sending you a copy of the book only and will not be used for other purposes.
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