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Big experimentation ideas: Travel edition

graphical user interface

Get the ideas for your travel company

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Experimentation isn’t just a chance to decrease bounce rates. It's a chance to engage with and get to know your customers innately — the chance to make your customers envision themselves exploring the world.

You can tailor every experience to user behavior, test pricing and discounting strategies, and the best way to cross-sell different goods and services while customers are on their trips.

Download this guide to get fresh testing ideas and inspiration from our industry-leading travel customers such as KLM, Secret Escapes, Alaska Airlines and more.