Defining a Vision for Digital Leadership at Sky

How experimentation has allowed Sky.com to perfect its site

A few years ago Sky begun heavily investing in digital innovation for Sky.com. With teams and resources scattered they could quickly see that they needed a focus. They formed the Sky Digital Center of Excellence which was chartered for defining their digital vision moving forward. Central to that vision was to establish a data-driven culture where decision making was powered by reliable data and insight.

Watch this on-demand webinar to learn:

  • How Sky was able to improve the customer experience while reducing annual call center costs by seven figures.
  • Why a center of excellence is essential to scaling a program.
  • How Sky has evolved from simple web experiments (button colors), to more advanced server-side and mobile experiments.

Register here to watch the free recording

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Jonathan Crowder

Senior Digital Optimization AnalystSky

Wes McCabe

Product Marketing ManagerOptimizely