HelloFresh’s recipe for app development and international growth

By integrating feature flags, remote configuration, and experimentation into their mobile app development, the team delivers experiences that produce optimized results. They quickly test, learn, and iterate in their mobile app, evaluating the impact of every change before rolling out new features globally.

Join Remy Aldasoro, Senior Product Owner at HelloFresh, to discover the key ingredients for continuous growth and engagement on their mobile app and how HelloFresh:

• uses experimentation to increase engagement and upsells in their mobile app
• gradually rolls out new features to all geographies and boosts key metrics like average order value
• safely rolled out a full UX redesign as an experiment ensuring a positive impact on users and business metrics