Since the start of the global pandemic, brands have adapted online and offline strategies to improve the customer experience. And with good reason - customer experience leaders had 3x returns vs laggards in the last economic recession.
Experimentation and digital experiences have never been more essential. Learn from Optimizely’s senior strategy consultant Shagun Aulakh and Elizabeth Gabster, lead value consultant,on how experimentation during times of change can impact key areas like user retention and customer care center volumes. Our speakers will answer the most common question among digital leaders: what should I do next?
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Shagun built her career in the retail industry with a focus on digital marketing, and eventually found her career passion in Experimentation, building and leading programs at Macys.com and Charlotte Russe. Today at Optimizely she works with enterprise customers to establish a vision and plan for building experimentation programs, ensuring no organization tests for the sake of testing, but ultimately drives value and impact thru their testing initiatives.
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