[Digital Labs] Building a smarter tech stack with Optimizely & Contentsquare

Learn how to innovate confidently with a data driven tech stack

Watch American Express and MoneySuperMarket to learn how they did it!

To better understand and serve your customers, your teams need tools and processes to help them run fast, adapt to change and make smarter, data-informed decisions. How do you build a great tech stack that will help you transform your business?

Join Optimizely and Contentsquare for the second edition of the Digital Labs event series on Building a Smarter Tech Stack – and learn how digital solutions can help your team to build and deliver better customer experience that drive growth.

Register for this session to:

  • Get practical advice from leading companies like American Express & MoneySuperMarket on how to create a highly engaging, profitable customer experience.
  • Learn how to assemble a smarter tech stack and drive growth faster.

Register to watch the recording on demand

[Digital Labs] Building a smarter tech stack with Optimizely & Contentsquare

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Speakers

Amit leads the Digital Experimentation and Insights team for American Express. The team is responsible for evolving better digital products & experiences through performance frameworks, analytical insights, competitive benchmarking, personalized experiences & experimentation. And across all digital acquisition, engagement, rewards & servicing experiences for American Express.

Amit Mondal

VP & Head of Digital Product Experimentation & InsightsAmerican Express

Bio

Andrew Warne

Product Analytics ManagerMoneySuperMarket

Andrew Taylor

Head of Solutions EngineeringContentsquare

Over 8 years Digital Strategy and eCommerce experience including contributions to product innovation and product development. Helping clients build out and scale data driven optimization programs, measurement strategies and processes to improve the end to end user experience across multiple marketing channels.

Jonathan Lowe

Senior Optimization DirectorAccenture Interactive

Bio

Thilo Richter leads Optimizely's product teams focused on building and improving the most advanced digital experience optimization platform in the world. In the past, he has led consulting teams advising enterprises on building high-velocity experimentation programs. He has built up Optimizely's capabilities in the field of editorial testing for media enterprises and helped publish research on success factors for impactful experimentation programs.

Thilo Richter

Global Head of Solution Architecture Optimizely

Bio

Agenda

Welcome & Housekeeping: Introduction by Optimizely (5 min)

Presentation: Building a smarter tech stack (15 min)
Andrew Warne, Money Super Market

Panel: Assembling a Future Proof Tech Stack (35 min)
Moderated by Jonathan Lowe, Senior Optimization Director at Accenture Interactive
- Andrew Warne, Money Super Market
- Thilo Richter, Global Head of Solutions Architecture, Optimizely

Q&A and Wrap Up of the event (5 min)

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