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The optimization survival guide

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Will you survive?

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Written for optimizers, by optimizers.

Inspiration and best practices for A/B testing and optimization can be hard to come by — that’s why we created Optimization Survival Guide.

Over 30 veteran experimenters from Optimizely’s community share their honest advice on how you can overcome roadblocks and take your testing program to the next level.

With the tips from this guide, you’ll be able to:

  • Set your optimization strategy up for success by knowing what to expect
  • Create smart experiment hypotheses and build effective testing processes
  • Use your newfound inspiration to hit the ground running on your next experiment