Optimize contact center efficiency with A/B testing

Test Service Cloud page layouts, call scripts or process flows, reduce operational costs, improve customer satisfaction and unlock more value from Salesforce.

Improve operations in Salesforce with data you trust

Support team leaders now have the power to experiment in Service Cloud, gradually deploy new experiences across agents and test for improvements, before serving new page layouts, call scripts or process flows to all users.

Learn How to Experiment with Operations in Salesforce

Enhance Optimizely Products with Salesforce Add-ons

Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.

Track conversions in Salesforce to learn the full impact of your experiments

Optimizely Data and Attribution for Salesforce is the first and only solution in AppExchange that connects a user’s online experience — the experiments they see — to a Salesforce lead or contact. Marketing and product teams can make insights in Salesforce visible in Optimizely, and determine how successful their experiments are, from clicks to sales.

Watch a Demo of Optimizely Data and Attribution for Salesforce

Optimizely for Marketing Cloud

Integrate Optimizely with Audience Studio to create segments based on Salesforce customer records. Then, run targeted experiments and personalization campaigns across your digital touch points.

Salesforce trusts Optimizely experimentation to deliver the best user experience

Optimizely Data and Attribution for Salesforce

Learn how Salesforce and Optimizely can help your product, marketing and contact center teams maximize efficiency and increase conversions. Sign up here for a brief demo.

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