How to Find Data Insights that Drive a 10x Impact

Your product is the most important influence on your user experience and lifetime value. The ability to continually learn from your product changes and maximize your outcomes is a critical indicator of driving revenue for your business. Don't be complacent with incremental changes, learn how to find insights that will drive a 10x impact for your business.

This session will cover:

  • Using your product as the influencer for your user’s experience and lifetime value.
  • Learning from your product changes and maximize your outcomes to drive revenue for your business
  • Finding insights that will drive a 10x impact for your business


Tanner McGrath, Head of Product Analytics at Amplitude, brings with him many years of experience advising corporations in product, analytics, and growth. With a diverse background ranging from biotech and pharmaceuticals to the on-demand economy, he was most recently at Postmates where he started the Growth Engineering team. Applying product, engineering and data leverage to grow Postmates as fast as possible. He created an impact centric culture through product analytics, growth automation and experimentation.

Tanner McGrath

Head of Product AnalyticsAmplitude


Bilal Mahmood is the Head of Product of Machine Learning at Amplitude. Previously he was the co-founder of ClearBrain, a predictive analytics startup acquired by Amplitude, and in a prior life led data science at Optimizely. He studied biology and economics at Stanford University and is a Gates Cambridge Scholar.

Bilal Mahmood

Head of ProductAmplitude


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