Process and Strategy

Understanding the Customer Journey Through the Lens of Experimentation

Winning experimentation programs need product analytics to keep the entire customer journey in mind as the product evolves. In this session, Ravi Parikh, Co-founder of Heap and Daniel Brakin, Director, Web Strategy and CRM at 23andme discuss how analytics and experimentation work together to create an intimate perspective of the user journey. Learn more about the iterative process 23andme takes with Heap and Optimizely to improve experiences and maximize business outcomes.

Danny Brakin is Director of Web Strategy & CRM at 23andMe and leads both the user experience for the public-facing website and the strategy for marketing communications. Danny has more than a decade of product management experience across a variety of companies and industries.

Danny Brakin

Director, Web Strategy & CRM23andMe


Ravi co-founded Heap in 2013 to automate the manual work that prevents people from getting value out of analytics. He studied Computer Science at Stanford and has a background in data visualization research.

Ravi Parikh

Co-founder and Chief Operations OfficerHeap


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