Adobe Experience Manager

Description

Leverage your investment in Adobe Experience Manager without compromising your agility

The Adobe Experience Manager (AEM) suite of tools is a significant investment for your company and your teams. Not everyone can be an expert overnight and not every expert can make themselves available to every team for all the creative needs of your organization. Wouldn't it be nice if there were ways to deliver the power of the AEM templates to the right people when they need it? You shouldn't have to compromise your agility to get maximum results from your investments!

Users in Optimizely's Content Marketing Platform (CMP) can access an integrated Adobe AEM template, update the copy, images and other editable areas of the template without ever leaving CMP, and without ever actually logging into AEM. It's the fastest way to get your templates from the design and approval stages to live content while letting your marketing teams stay inside their comfort zone, focused on what they do best. Less 'work about work' and more results.

Why marketers love Optimizely's Content Marketing Platform (CMP) Adobe AEM integration

As a marketer, we know that you care most about the message of your content, the targeted audience that your message impacts, and the business value that results from your content. It's our mission to help marketers focus on what they do best and in our mission to do this, our integration to Adobe AEM CMS allows marketers to focus on what they care about most—the message. Leaving the power and complexity of the Adobe tool to the Adobe experts who create and design your company templates.

The result is a seamless collaboration between these teams leveraging the value of the CMP platform to orchestrate the business of marketing while harnessing the best of breed content management brought by Adobe.

How does it work?

1. Marketers select AEM templates during the content creation process

2. Marketers then edit the copy, images, and other areas of the template which are available for editing and select the content to be approved in CMP workflows

3. The final approved content is forwarded to AEM for draft or production publishing

4. Standard content objects are supported (Fragments and custom content objects are also supported with additional services)

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. It's part of the Adobe Marketing Cloud and is used by organizations to manage and deliver digital experiences across various channels and devices.