4 ways for growth in creation with Optimizely & Siteimprove
Optimizely and Siteimprove have joined forces to help digital teams create meaningful content experiences and empower them to seamlessly and more efficiently enhance their workflows. Read below for more.
Carina Conaghan
To better understand and serve your customers, your team needs tools and processes to help them move faster, adapt to change, and make smarter, data-informed decisions.
Siteimprove Website Optimizer and Optimizely Content Cloud Integration bridges the gap between the Optimizely content management system (CMS) and the Siteimprove Intelligence Platform. Now you can scan your website for errors as soon as a page is published, allowing you to fix mistakes, optimize content, and manage your site more efficiently. The seamless integration between Siteimprove and Optimizely streamlines workflow efficiencies for your web team. With the add-on, your team can fix errors and optimize content directly within the editing environment. Once the detected issues have been assessed, you can re-check the relevant page in real time and determine if further actions are needed. Note: Data shown in the Siteimprove CMS Add-On depends on the Siteimprove services you are subscribed to.
By utilizing the integrated capabilities from Optimizely and Siteimprove, digital teams can create consistently meaningful content experiences that are functional, reliable, discoverable and compliant. The combined platform enables users to edit and check their content for any errors using the Siteimprove plugin from inside of their Optimizely CMS workspace, empowering users to seamlessly and more efficiently enhance their workflows.
Quality content is at the core of every great digital experience. This is where Optimizely’s Content Management System (CMS) and Siteimprove can help digital teams deliver a personal and seamless experience for their users. With the add-on, your team can fix errors and optimize content directly within the editing environment. Manage content, optimization, online stores and all digital projects, wherever they are deployed, all from within the Optimizely interface, using the Siteimprove plug-in. Set your content up for success from the very beginning by ensuring it’s accurate, compliant, error-free and optimized to achieve your SEO goals.
1. Quality assurance (Making sure your content is as intended/without broken links or experience)
“10% of visitors will leave because a website is inaccessible”
Create a frictionless user experience that differentiates your brand and supports it. The combined platform enables users to edit and check their content for any errors using the Siteimprove plugin from inside of their Optimizely CMS workspace, empowering users to seamlessly and more efficiently enhance their workflows. Siteimprove has the unique ability to check content before it’s published or after it’s live and gives insights into the consequences of unpublishing a page to ensure error-proof websites (without dreaded 404s). Once an issue is detected and fixed, easily re-check the page to see if it needs further attention, all without ever needing to leave the Optimizely CMS platform.
2. Analytics (website’s performance and impact on audience)
“40% of visitors will leave your website if it takes more than 3 seconds to load”
The performance of a website can greatly impact the visitor experience and customer retention. Siteimprove runs diagnostic tests to ensure your content is optimized for success— all the way from ideation to publishing. A fast website is essential in today’s digital environment. Faster webpages provide a better user experience as well as helping to rank them higher in search engines. Siteimprove Performance identifies blockers that slow down your web page with user-centric audits, easy-to-understand visualizations, and clear explanations, so you can deliver the best visitor experience.
3. Digital Visibility (SEO)
Search Engine Optimization (SEO) and digital advertising are an essential part of marketing and branding. Boost metrics without changing platforms and target audiences with relevant content and products, then test your changes to deliver a personalized experience to every channel.
Turn your imagination and ideas into life by utilizing Optimizely’s content management system (CMS) and Data Quality Management (DQL). Siteimprove’s digital presence optimization software provides increased visibility over SEO, QA and internal policies. For example, utilizing Siteimprove’s software, a content editor or website owner can be notified of any errors, broken links, or even accessibility issues within the content. Having both Content Management System (CMS) and Data Quality Management (DQL) increases productivity and content experience and still maintains a user-friendly interface.
Both platforms contribute to better content creation and are effective for the end users. It also gives a summary of how the website receives engagement from the existing phrases and gives suggestions on what will stand and get the most attention. Additionally, it increases website visibility and traffic by using the right content and wording. More viewers to their website lead directly to more revenues.
4. Create more accessible, inclusive web content (web accessibility issues)
Accessibility issues can be found on a wide range of websites and are frequently indicative of a poorly designed webpage. The ability to identify and resolve these accessibility issues is critical to avoiding poor customer experiences for your various audiences as well as potential lawsuits for non-compliance with legal requirements.
Siteimprove can automatically run checks on your website against WCAG standards, ensuring that you consistently work towards accessibility compliance and a better user experience for all. The WCAG 2.1 Guidelines define how to make web content more accessible to people with a wide range of disabilities. These guidelines create a much more inclusive user experience for people with disabilities as well as for general audiences. The Siteimprove integration identifies the areas of a webpage that do not meet these guidelines and the page can be edited inside of the Optimizely CMS to fix the issues quickly.
About Siteimprove
Siteimprove empowers marketing teams to optimize their content for accessibility, user experience, and marketing performance, so they can expand their brand's reach, exceed their marketing goals, and work towards a future with purpose.
Over 7,000 companies use Siteimprove to optimize their content for every outcome—and the experts have taken notice. We’ve been named a leader in four major enterprise categories in the latest G2 Grids, including SEO, Digital Analytics, Digital Accessibility and Digital Governance. We also work with leading accessibility groups, such as the International Association of Accessibility Professionals (IAAP), the W3C, and the European Commission’s Horizon 2020 Program. Learn more at Siteimprove.com
About Optimizely
Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways. With Optimizely, you can operate with data-driven confidence to create hyper-personalized experiences. Our content, commerce, intelligence and experimentation capabilities make even the most complex scenarios simple. Optimizely has more than 900 partners around the globe.
