Welcome to Optimizely’s new podcast, Content Intel! Today’s episode features Optimizely’s Andrew Davies, Vice President of Corporate Marketing, to discuss the process of what goes into an acquisition rebrand and optimizing a new website that ensures your content remains recognizable and coincides with your brand’s mission. Click image to listen.
Content Intel welcomes James Robert Lay, Founder and CEO of Digital Growth Institute, to talk about the importance of leveraging value prop to optimize your website’s content to build trust among your customers in the FinServ and FinTech industries. Click image for more.
Optimizely’s Senior Director of Content Management Strategy, Deane Barker and Blend Interactive’s Director of Strategy, Corey Vilhauer, join Content Intel to talk about their book on CMS development, The Web Project Guide. Click image to listen.
Content Intel welcomes Kim Davis, Editorial Director at MarTech, to talk about trends in content and where the marketing industry is headed as far as improving engagement and optimizing value exchange with prospects and customers. Click image to listen.
Our own Global Growth and SEO Strategist, Michiel Dorjee joins Content Intel to talk about all things SEO and why it’s important for the development phase in building a new website. Click image to listen.
Optimizely’s Head of Diversity and Social Impact, John Leonard joins Content Intel to talk about initiatives he’s taking to improve company culture. He has several inclusion programs in the works that will improve the morale of Optimizely employees so they can feel empowered to help their customers grow and improve their business operations as well. There are also links to the Employee Handbook as well as several Employee Resource Groups (ERGs). Click image to hear what they are and how you can get involved.
Alex Castro, CEO of M Corp, joins Content Intel to discuss how closing the gap between strategy and execution will yield more potential for digital transformation and growth opportunities. Click image to learn more.
Optimizely’s Manager of Marketing Operations, Michelle King, sits down with Content Intel to talk about the effect going digital has had on marketing ops and how companies have adapted over the last almost two years since the pandemic started. Click image for more.