Today, the standard marketing workflow for delivering relevant content and personalised customer experiences has become overly complicated. Most marketers spend their time navigating stakeholder feedback, disparate tools, and bulky workflows.

As brands go digital-first, assets and customer data grow exponentially too. The explosion of digital channels calls for a more efficient way to manage the ever-changing needs of our digital customers. With work continuously being done in a hybrid or remote environment, how do you manage multiple campaigns, iterate and collaborate on content, and track performance?

Welcome solves these problems by streamlining marketing workflows. Empower your marketers to rapidly launch campaigns and optimise every digital touchpoint – resulting in better customer experience minus the complexity.

Join Optimizely’s Shafqat Islam, General Manager, as we share insights on:

• Delightful and simplified way of creating, publishing, and reusing content
• Seamless integration of templates that gives marketers full autonomy, speeds up production and maintain governance
• Eliminate time and resource wastage to manage multiple systems, and lower overall total cost of ownership