Conditional love: How digitally-savvy consumers choose who they do business with and what keeps them faithful

Få tilgang nå!

Du må oppgi kontaktinformasjonen din for å få tilgang til dette innholdet. Dette betyr at vi av og til inviterer deg til Optimizely-arrangementer og webinarer og sender deg bransjeinnsikt og produktnyheter.

Optimizely lagrer og behandler dine personlige data slik vi har beskrevet det i vår Personvernerklæring. Du kan trekke samtykket ditt når som helst.

Brendan Witcher of Forrester provides insight into how digital pros are waking up to the fact that digitally-savvy, channel-agnostic consumers no longer choose who they do business with because of products and services a company offers, but rather give loyalty to those that deliver the "assortment of conditions" under which the individual wants to buy. Brendan reveals how understanding and catering to a customer's experiential needs can create feelings of confidence, comfort, ease, simplicity, and flexibility for them throughout digital and physical engagements. 

Download slides