Reports Reports

IDC MarketScape: Worldwide CMS for Persuasive Digital Experiences 2021 Vendor Assessment

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Optimizely has been named a Leader in the IDC MarketScape: Worldwide CMS for Persuasive Digital Experiences 2021 Vendor Assessment. According to the report, “Optimizely provides a single user interface to connect content and commerce information, empowering marketing teams to customize landing pages using simple drag-and-drop controls through the CMS. Optimizely offers advanced AI/ML that enables personalized content experiences at scale. Optimizely is based on a .NET framework and hosted in the Azure cloud.”

The IDC MarketScape: CMS report provides details on how well each vendor scored against different criteria and capabilities and where they stand in relation to each other. AD&D professionals can use this report to select the right partner for their CMS needs.

The excerpt includes:

  • Optimizely’s vendor profile and key differentiators
  • An overview of CMS trends
  • Why Optimizely was named a Leader
  • In-depth analyses and helpful information for enterprises that want to invest in a robust strategic vision for content and app delivery