London Roadshow
Experience what’s next for digital at the Optimizely Roadshow 2026, coming directly to you in London.
You'll see firsthand how Opal empowers teams to move with speed and scale across content, experimentation, personalization, and commerce. Ideal for digital leaders, marketers, and product developers who want to connect with peers and get ahead.
Wondering how the best teams accelerate their marketing from start to finish? Go behind the scenes with the experts who built Optimizely One and the leaders putting it to work.
mar
5
5, mar., 2026
Convene, 200 Aldersgate
London
Hosted by:
Høydepunkter fra eventet
- Customer stories
- Leadership vision
- Community connection
- Hands-on product time
.
Foredragsholdere
Nina Bayatti
Director of Conversion Rate Optimization, ClassPass
Phil Yates
Senior Director, Solution Architecture
Agenda
10:00 a.m.-12:00 p.m.
[Customer-only] Digital experience workshop
Join us for a customer workshop focused on how digital experiences are evolving as AI, content, and experimentation become more connected. Align on the challenges and opportunities shaping the next phase of digital experience, then exchange perspectives with other customers on experience creation and digital optimization in a collaborative, peer-driven setting. RSVP required.
12:00 p.m.-1:00 p.m.
Lunch & Registration
Check in & get settled for an afternoon of insights.
[Women in Experimentation exclusive lunch] Are you part of our Women in Experimentation community? Join our exclusive lunch for Women in Experimentation and network with your peers. (Please make sure you check the box in the registration form.)
[Women in Experimentation exclusive lunch] Are you part of our Women in Experimentation community? Join our exclusive lunch for Women in Experimentation and network with your peers. (Please make sure you check the box in the registration form.)
1:00 p.m.-1:30 p.m.
Inside the minds of today’s digital leaders
1:30 p.m.-2:00 p.m.
Customer Case Study
Peek behind the scenes at a real AI adoption journey.
2:00 p.m.-2:20 p.m.
The work we dreamed of: An AI builder's perspective
Get reintroduced to the agent orchestration platform for marketers.
2:20 p.m.-2:50 p.m.
Unlock the AI potential
See in action how Opal is helping marketers with :
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
- Continuous compliance and quality
- Insights at your fingertips
2:50 p.m.-3:10 p.m.
Coffee break
3:10 p.m.-4:00 p.m.
Breakout sessions - Learn from your peers
Choose your adventure:
Experience creation with customer
How Our CRO Program Scaled—and What We Had to Unlearn Along the Way", Nina Bayatti, Director of Conversion Rate Optimization at ClassPass
This session explores how ClassPass' Conversion Rate Optimization (CRO) program evolved over eight years, scaling from a single practitioner into a cross-functional capability embedded across the business. Rather than focusing on results or confidential data, the talk highlights key learnings from that journey—including early assumptions that no longer held true at scale, how experimentation shifted from page-level optimization to informing broader customer and commercial decisions, and the balance between speed, governance, and collaboration. Attendees will gain practical perspectives and principles they can apply as their own experimentation programs mature.
This session explores how ClassPass' Conversion Rate Optimization (CRO) program evolved over eight years, scaling from a single practitioner into a cross-functional capability embedded across the business. Rather than focusing on results or confidential data, the talk highlights key learnings from that journey—including early assumptions that no longer held true at scale, how experimentation shifted from page-level optimization to informing broader customer and commercial decisions, and the balance between speed, governance, and collaboration. Attendees will gain practical perspectives and principles they can apply as their own experimentation programs mature.
EXPERIENCE Optimization with customer
4:00 p.m.-4:45 p.m.
Product workshops
Get hands on:
GEO workshop
Analytics workshoP
4:45 p.m.-5:30 p.m.
Happy Hour
Grow your network over bites and sips.
Convene, 200 Aldersgate
200 Aldersgate, London