By relying solely on past analytics, businesses can often find themselves behind the curve and stuck reacting to changes instead of anticipating them.

In this on-demand webinar, you’ll learn how to stay ahead in the marketing world by reimagining your approach to the content production cycle.

Hear from Optimizely’s Deane Barker, Global Director of Content Management who’ll share actionable insights on how you can deliver high-impact content to your customers by focusing on leading measures.

In this on-demand webinar you’ll learn:

• The difference between leading measures and lagging measures
• How to set actionable plans to meet your content production goals
• How our content marketing platform can help you achieve immediate business results