This plugin helps you configure your WordPress website to use Optimizely. Built for testing headlines, this plugin allows you to, create new experiments, see your experiment results, launch winners and much more all without leaving WordPress. A/B test and optimize article headlines by generating Optimizely experiments without leaving the WordPress interface Streamline your workflow by conducting all aspects of test development and execution seamlessly within WordPress Increase your testing by reducing the barriers associated with managing test design in a separate UI.