Go1 Learns that Experimentation with Optimizely is the Best Way Forward

Optimizely, an Episerver company, today announced that Go1 has selected Optimizely to power its world-class experimentation program. Go1 joins Mable, JB Hi-FI, and THE ICONIC in the expansion of Optimizely’s local presence.

Go1 provides the largest curated eLearning library from the world’s top training providers, all available for a single subscription. In May 2020, Go1 raised US$40 million in their Series C funding round to expand their business globally.

While Go1 had a sophisticated tech stack to meet current business requirements, it wanted to have a more data-driven approach to improve conversions and customer experience. Enter experimentation.

“Optimizely will enable Go1 to get to the next level in terms of our customer experience,” said Dale Solomon, Chief Operating Officer at Go1. “We spent time on a comparative evaluation and Optimizely clearly stood apart - we knew what we needed and that was Optimizely.”

Go1 will initially use Optimizely to improve its online funnel efficiency, expand experimentation to product development and then scaling the experimentation program itself.

“I cannot wait to see the results that we deliver using Optimizely and how that will help Go1 reach our full potential,” said Monica Vecchiotti, Marketing Operations Manager at Go1. “As we expand as a business, Optimizely will become more and more integral to ensuring we are delivering the best experiences to our customers. We are so excited to see how Optimizely will support our growth over the coming years.”

After extensive competitive trials, the Go1 team was impressed by Optimizely’s ease of use, local support, and fast page load times.

In Australia, Optimizely supports other education organizations, including Open Universities, Deputy, The University of Melbourne, and now Go1.

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Optimizely hjelper virksomheter med å skape unike digitale opplevelser for sine kunder, med målbare forretningsresultater. Optimizely Customer Digital Experience Platform ™ kombinerer innhold, e-handel, data og personaliseringstjenester i en enkelt plattform som gir en 360 graders tilnærming til digitale tjenester - fra intelligent optimalisering og personalisering til lead-generering og konvertering med støtte for gjenkjøp. Alt levert med enestående enkelhet for redaktører og markedsførere.

Optimizely, som sitter i sentrum av økosystemet for digitale opplevelser, gir virksomheter muligheten til å omfavne nye trender og strategier for transformasjon og levere enestående opplevelser for sine kunder, både for det som skjer av interaksjon og transaksjon - uavhengig av hvilken kanal kunden engasjeres i.