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Optimizely Introduces Real-Time Segmentation to Deliver Next-Generation Personalization
First-of-its-kind capability works across all products to continuously refresh customer data
Opticon – San Diego – October 5, 2022 – Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.
Real-Time Segmentation integrates across all Optimizely products and leverages “fresh data” to reflect the true state of an audience. This approach eliminates data refresh intervals that often result in delayed customer insight. Using a streaming and on-demand approach that enables extremely low data latency, customer data is guaranteed to be of the moment.
Customer expectations for exceptional, consistent digital experiences across all channels have increased dramatically. Now, consumers don’t just want personalization, they demand it. Recent industry data found that 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. It also found the companies that excel at personalization generate 40% more revenue. Unfortunately, many brands continue to struggle with delivering true value through personalization efforts.
Real-Time Segmentation enables next-generation personalization that is relational, observant, and informative. Driven by assets, behaviors, and customer attributes, customer messaging comes across as helpful rather than pushy or redundant.
“Too often, a brand will deliver a first-time purchase discount code a few minutes after the first purchase has been made,” said Justin Anovick, Chief Product Officer at Optimizely. “This can be incredibly frustrating as a consumer. Real-Time Segmentation empowers brands to not only be more timely, but also more confident in their messaging. It takes into account that behind every data set is a human being, and creates real-time engagements that slowly build customer affinity and loyalty.”
The product works across to enable a new level of precision and confidence for marketers and digital leaders. Using first party data, brands can deeply personalize customer engagement, content, and offers.
Real-Time Segmentation is currently available in beta to select customers. For more information and product updates, click here.
Vi i Optimizely hjelper virksomheter med å utnytte sitt digitale potensial. Dette gjør vi gjennom å gi markedsførings- og produktteam moderne og effektive verktøy for å skape og optimalisere digitale opplevelser i alle kanaler.
Med den ledende plattformen for digitale opplevelser (DXP) hjelper vi virksomheter med å planlegge og publisere innhold, øke salg via netthandel og teste og eksperimentere i alle kontaktpunkter med kundene. Optimizely har over 700 partnere og nesten 1500 ansatte på tvers av våre 21 kontorer i verden. Vi er stolte av å hjelpe mer enn 10 000 virksomheter, inkludert H&M, Bama, Jotun, PayPal, Zoom, Lyko og Coop med å øke kundens livstidsverdi, forbedre konvertering og bredde sortementet. Stor nok til å levere, liten nok til å bry oss – det er vår filosofi i Optimizely. Les mer på www.optimizely.com/no.